December 24, 2007


Jeff Bell on Halo 3

Jeff Bell of Microsoft was in charge of the Halo 3 launch and in his WOMMA Summit 3 keynote provided a detailed overview of the program--very impressive. In this interview he touches on the elements of the launch, the relationship between online and offline activities, and taking risks in marketing.

December 18, 2007


Sea Level Back to Future

In the journal Nature Geoscience, which launches in January 2008, researchers say the true maximum sea level rise could be 164 cm, about twice what the IPCC proposes.

They looked at what happened more than 100,000 years ago - the last time Earth was this warm.

Read the BBC coverage.

December 16, 2007


THE ICE-FREE ARCTIC

There is much talk of when the ocean will be totally free of ice in summer. Some scientists think it might be as soon as 2013.

Others, who find that date a little early, say ice-free summers almost certainly will come sooner than many people thought possible.

Read it all here.

December 10, 2007


Al Gore & IPCC Get Nobel Prize

Look here.

December 03, 2007


Paul Krugman's Razor

The financial crisis took a brief vacation in September and October, but is back with a vengeance.

Never seen financial insiders this spooked — not even in 1997-99, when economic dominoes seemed to be falling all around the world.

This time, market players are truly horrified. Suddenly they realize that no one can grasp the financial system anymore.

Read it all.