April 17, 2007


Friedman on Green Offshoring

Go read the Friedman interview with YaleGlobal on March 30. The question is who gets to do the work. “If whatever can be done will be done,” he says, “the biggest competition is between you and your imagination.” In the latest edition of his book, Friedman lists nine categories of jobs available to citizens of the flat world. One of those categories, he says, will be green jobs, anything green.

With millions of people pursuing the consumer dream, he says, “we’re going to burn up, heat up, choke up the planet faster than even Al Gore predicts.” According to Friedman, this development has implications: “Green design, green consulting, green manufacturing, green science, is going to have a huge new middle opportunity.”

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